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Laura Perschon

Laura Perschon ist Social Listening-Expertin beim Bayerischen Rundfunk. In dieser Position ist sie für das Social Listening-Tool und die Keyword-basierten Suchen zuständig und ist Ansprechpartnerin für das Haus, um Themen User-nah zu gestalten. Zudem kümmert sie sich darum, dass der BR vermehrt Themen des konstruktiven Journalismus umsetzt. Sie studierte Germanistik, Medienwissenschaft und Journalismus und entwickelte als Content Managerin Konzepte sowie Inhalte für Webseiten, Newsletter, Blogs und Social Media. Sie arbeitete als Redakteurin für den MDR und eine digitale Redaktion in Amsterdam.